Search and social media are becoming more interconnected, particularly as Google works to integrate social media content into its search results.
In January 2012, Google announced that, as of March 1, 2012, search results on Google.com will incorporate content from users’ Google+ social network, highlighting links, photos and comments from Google+ within search results. This has led to some concern from users, particularly about privacy.
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US search ad spending will maintain strong growth this year, boosted by major national elections and the Summer Olympic Games, before growth begins to taper off, reflecting the maturity of this online ad format.
Read more »Welcome to this edition of Medical Grand Rounds. I scoured the web and pulled together what I think are some of the more interesting posts and news items of the past couple of weeks. I’ve tried to explore some voices that perhaps haven’t crossed your radar. We’ve got sociologists, medical students, IT gurus, medical futurists and even a couple of doctors. Some of the discussions have related posts that you might find interesting. Posts are not listed in any particular order.
Read more »Every day, data is lost between the clinician-patient interaction. Given the fact that physicians under report over 50% of the symptoms and side effects their patients experience, this is a significant amount of information. This is data that could otherwise be used to formulate new pharmaceutical drugs or design innovative medical devices.
Read more »As marketers include social media as part of their overall strategy, 97% agree that it provides benefits and value to their business.
In a survey of more than 700 marketers worldwide, 88% of respondents told Wildfire Interactive, a social media marketing software company, that social media helps grow brand awareness. Social media also benefited marketers by allowing them to engage in dialogue (85%) and increase sales and partnerships (58%). An additional 41% of marketers said it helped reduce costs.
Read more »The ECRI Institute has released a report outlining social media opportunities for health care organizations while stressing the importance of developing strategy and risk management plans.
Read more »In case you missed it, January 18 was Internetageddon, the day some sites big (Wikipedia) and small went dark in protests over the Stop Online Piracy Act. By the end of the day, headlines spoke of sweet success: Sunk! How Hollywood Lost the PR Battle Over SOPA.
Read more »Social media sites beyond Facebook, Twitter and LinkedIn are seeing significant boosts in usage, both in the US and elsewhere in the world. And where users go, marketers will follow.
Research from social marketing software firm Awareness Inc. indicates US marketers plan to do just that this year. The December 2011 survey found that the leading area for new social media marketing investments in 2012 would be increasing marketer presence across platforms, cited by 70% of respondents.
Read more »Marketers currently have no standard measurement of social media success, although all of those that do not define return-on-investment (ROI) in the classical way still believe that social media benefits their business, according to survey results released in January by Wildfire. The top metrics used by social media marketers for ROI are increased fans, likes, comments, and interactions (38%), increased revenues (24%), and increased brand awareness (15%).
Read more »There are 1,229 hospitals using social media in the U.S. This infographic shares details about physician use, patient engagement and more related to the use of social media in healthcare.
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