This resource, published by Health Leaders Media in 2011, outlines a method of measuring the Return on Investment of health public relations.

Tying PR outcomes to business goals is the Holy Grail for many PR pros and their organizations. According to Mark Weiner, CEO, Americas, for PRIME Research, and a PR News Advisory Board member, proving the value of PR begins with research and evaluation. Weiner will share some of his measurement tactics at PR News’ PR Measurement Conference on April 18 in Washington, D.C. In the following Q&A, he offers a preview of his presentation on defining measurement objectives, determining social and traditional metrics and building a concrete measurement program.

Hyperbole may often be used when describing the impact of social media, but over the last month, its power has been undeniable in helping organize people to inspire—or prevent—change. Susan G. Komen for the Cure announced on Friday, Feb. 3, it would "amend" its decision to cut funding to Planned Parenthood. The announcement comes just three days after Komen said it would no longer fund groups under federal investigation, citing a probe launched by a Florida congressman.

What happens when an irresistible force meets an immovable object?

According to the laws of physics, that’s when energy is created. And there certainly was a lot of energy generated when Susan G. Komen for the Cure notified Planned Parenthood Federation of America that it was withholding $750,000 in planned grant funding for breast cancer screening.

The Susan G. Komen Foundation has reversed its decision to cut funding for Planned Parenthood and apologized "to the American public," the Associated Press reports.