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Pharmaceutical Marketing

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PRxSPECTIVES - Looking at Pharma PR from a Different Perspective

http://pitch360.visibli.com

I think Mike Tyson said it best when he stated, “Everyone has a strategy… until they get hit.” The Susan G. Komen Foundation for the Cure definitely got “hit” in the days following the announcement of their break-up with Planned Parenthood, but in retrospect, one has to wonder if they really had a strategy.

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Submitted by jaymeh 1 day 5 hours ago – Made popular 1 day 5 hours ago
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Pfizer announces birth-control recall

http://www.healthcarecommunication.com

To say that some women of childbearing age got a bit concerned this week is probably an understatement.

Imagine what it must be like to be on a drug that’s supposed to prevent unplanned pregnancies and to learn that, gee, your package may have placebo pills placed where the active ingredients belong. Anyone who has ever been a day or two late when they weren’t expecting to be a parent can tell you the panic that sets in when you realize, “Ack! I might have a kid!”

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Submitted by jaymeh 4 days 4 hours ago – Made popular 4 days 4 hours ago
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FDA weighs crackdown on 'distracting images' in DTC ads - FiercePharma

http://www.fiercepharma.com

In every pharmaceutical television commercial there's the bit at the end while a voiceover intones a litany of potential side effects and drug warnings likely to startle anyone thinking of taking it. Of course, that's when the video usually takes in an intimate hug on a
sailboat or a walk in the woods with a golden lab. And millions of people in the audience apparently are more tuned in to the pictures
than the cautionary message inserted into the promo.

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Submitted by jaymeh 4 days 4 hours ago – Made popular 4 days 4 hours ago
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Drug Makers Dial Down TV Advertising - NYTimes.com

http://prescriptions.blogs.nytimes.com

Spending on the advertising of brand-name prescription drugs on television — which not long ago was a fast-growing marketing venue for the pharmaceutical industry in the United States — has dropped more than 20 percent in the last five years.

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Submitted by jaymeh 4 days 5 hours ago – Made popular 4 days 5 hours ago
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Pharma: What do you think of the new draft FDA guidelines? | Articles

http://www.healthcarecommunication.com

The FDA has released a long-awaited draft of guidelines for how pharma and medical device companies can properly use "emerging electronic media" (social media marketing and communications) when discussing off-label uses of drugs and devices. And while this is not a comprehensive set of social media guidelines, it's a great start and according to the FDA, the "first of many planned guidance initiatives."

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Submitted by jaymeh 1 week 5 hours ago – Made popular 1 week 5 hours ago
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Could A Club Drug Offer 'Almost Immediate' Relief From Depression?

http://www.npr.org

There's no quick fix for severe depression.

Although antidepressants like Prozac have been around since the 1970s, they usually take weeks to make a difference. And for up to 40 percent of patients, they simply don't work.

As a result, there are limited options when patients show up in an emergency room with suicidal depression.

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Submitted by jaymeh 1 week 1 day ago – Made popular 1 week 1 day ago
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HPV Vaccine Victim Sues Merck | Gardasil Dangers

http://articles.mercola.com

A class-action lawsuit has been filed in Australia against drug maker Merck by a young woman who suffered autoimmune and neurological health problems following injections with the HPV vaccine, Gardasil.

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Submitted by jaymeh 1 week 5 days ago – Made popular 1 week 5 days ago
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What innovative use of QR codes have you seen in healthcare? | pharmaphorum

http://www.pharmaphorum.com

QR what? Reading this in a recent email from a friend of mine who I have always thought to be super switched on to high-tech and is a Psych. PhD and TV star no less – I thought I’d try and de-mystify the area.

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Submitted by jaymeh 2 weeks 4 days ago – Made popular 2 weeks 4 days ago
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Why Didn't Teen Moms Use Birth Control? - Health Blog - WSJ

http://blogs.wsj.com

Teen birth rates in the U.S. have been generally declining since 1991, but are still higher than in other developed countries.

Now, new stats from the CDC show that about half of teen moms who got pregnant unintentionally weren’t using any form of birth control at the time of conception. The survey also asked the next question that might spring to mind: For the love of Mike, why not

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Submitted by jaymeh 2 weeks 4 days ago – Made popular 2 weeks 4 days ago
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Paula Deen's Credibility Crisis Is Our Credibility Crisis | Guest Columnists - Advertising Age

http://adage.com

Paula Deen, TV personality and doyen of deep-fried desserts, came out of the diabetes closet, announcing she was diagnosed with the Type 2 form of the disease three years ago.

So why is it fodder for a marketing mag? Because her illness is not just bad news for Deen, it's unfortunate for our industry as well.

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Submitted by jaymeh 2 weeks 5 days ago – Made popular 2 weeks 5 days ago