I think Mike Tyson said it best when he stated, “Everyone has a strategy… until they get hit.” The Susan G. Komen Foundation for the Cure definitely got “hit” in the days following the announcement of their break-up with Planned Parenthood, but in retrospect, one has to wonder if they really had a strategy.
Read more »Pharmaceutical Marketing
PRxSPECTIVES - Looking at Pharma PR from a Different Perspective

Pfizer announces birth-control recall
To say that some women of childbearing age got a bit concerned this week is probably an understatement.
Imagine what it must be like to be on a drug that’s supposed to prevent unplanned pregnancies and to learn that, gee, your package may have placebo pills placed where the active ingredients belong. Anyone who has ever been a day or two late when they weren’t expecting to be a parent can tell you the panic that sets in when you realize, “Ack! I might have a kid!”
Read more »
FDA weighs crackdown on 'distracting images' in DTC ads - FiercePharma
In every pharmaceutical television commercial there's the bit at the end while a voiceover intones a litany of potential side effects and drug warnings likely to startle anyone thinking of taking it. Of course, that's when the video usually takes in an intimate hug on a
sailboat or a walk in the woods with a golden lab. And millions of people in the audience apparently are more tuned in to the pictures
than the cautionary message inserted into the promo.

Drug Makers Dial Down TV Advertising - NYTimes.com
Spending on the advertising of brand-name prescription drugs on television — which not long ago was a fast-growing marketing venue for the pharmaceutical industry in the United States — has dropped more than 20 percent in the last five years.
Read more »
Pharma: What do you think of the new draft FDA guidelines? | Articles
The FDA has released a long-awaited draft of guidelines for how pharma and medical device companies can properly use "emerging electronic media" (social media marketing and communications) when discussing off-label uses of drugs and devices. And while this is not a comprehensive set of social media guidelines, it's a great start and according to the FDA, the "first of many planned guidance initiatives."
Read more »
Could A Club Drug Offer 'Almost Immediate' Relief From Depression?
There's no quick fix for severe depression.
Although antidepressants like Prozac have been around since the 1970s, they usually take weeks to make a difference. And for up to 40 percent of patients, they simply don't work.
As a result, there are limited options when patients show up in an emergency room with suicidal depression.
Read more »
HPV Vaccine Victim Sues Merck | Gardasil Dangers
A class-action lawsuit has been filed in Australia against drug maker Merck by a young woman who suffered autoimmune and neurological health problems following injections with the HPV vaccine, Gardasil.
Read more »
What innovative use of QR codes have you seen in healthcare? | pharmaphorum
QR what? Reading this in a recent email from a friend of mine who I have always thought to be super switched on to high-tech and is a Psych. PhD and TV star no less – I thought I’d try and de-mystify the area.
Read more »
Why Didn't Teen Moms Use Birth Control? - Health Blog - WSJ
Teen birth rates in the U.S. have been generally declining since 1991, but are still higher than in other developed countries.
Now, new stats from the CDC show that about half of teen moms who got pregnant unintentionally weren’t using any form of birth control at the time of conception. The survey also asked the next question that might spring to mind: For the love of Mike, why not
Read more »
Paula Deen's Credibility Crisis Is Our Credibility Crisis | Guest Columnists - Advertising Age
Paula Deen, TV personality and doyen of deep-fried desserts, came out of the diabetes closet, announcing she was diagnosed with the Type 2 form of the disease three years ago.
So why is it fodder for a marketing mag? Because her illness is not just bad news for Deen, it's unfortunate for our industry as well.
Read more »

