The social web is evolving at an incredible pace. While a rising number of consumers use the web to express and disseminate their knowledge, experiences and opinions of products and services, most brands still have to figure out how to participate optimally in this unique channel. Despite all the data available at a marketer’s hands, practice presents a disappointing image. Too often I see campaigns targeted to achieve, let’s say, 100,000 Facebook fans. Social media seems to become the goal, a gimmick, not incorporated in a social business strategy.

In case you missed it, January 18 was Internetageddon, the day some sites big (Wikipedia) and small went dark in protests over the Stop Online Piracy Act. By the end of the day, headlines spoke of sweet success: Sunk! How Hollywood Lost the PR Battle Over SOPA.

Philadelphia-based insurer Independence Blue Cross (IBC) will release multiple mobile applications using Kony’s middleware development platform, called KonyOne. The platform enables developers to create scalable apps that work across a number of devices and operating systems.

It was announced recently that the Obama Administration has taken new steps to encourage doctors and healthcare organizations to adopt and start leveraging new healthcare IT.

U.S. Department of Health and Human Services (HHS) Secretary Kathleen Sebelius announced that the government is now making it even easier for doctors and other health professionals to adopt health IT and receive incentive payments that were previously made available under the Health Information Technology for Economic and Clinical Health (HITECH) Act.

31% of global marketers say existing digital metrics do not adequately quantify the financial impact of the online tools or channels they measure on their business, according to a survey released in November 2011 by McKinsey.