In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Use this framework to determine KPI’s according to marketing objective.

The terms "earned, owned and paid (aka bought) media" have become very popular in the interactive marketing space today. In fact, taken together they can be applied as a simple way for interactive marketers to categorize and ultimately prioritize all of the media options they have today. Nokia was an early pioneer in this space (see Dan Goodall's posts on the subject). They now categorize all of their global interactive media as earned, owned or bought. Many agencies, including R/GA, Critical Mass, Sapient and Isobar (my former employer) also use the model to help develop digital strategies.

Healthcare organizations and providers are not exempt from lessons that have been learned by brands and social marketers in other industries. The main lesson is that today’s consumer is more empowered than ever before. Their ability to conduct research online from any number of sources and to compare and share with friends, family or experts makes them a very different breed from yesterday’s healthcare consumer.

On February 29th Facebook announced sweeping changes to the way brands market on the platform, including coupon creation, premium ad products, real-time insights, and the introduction of Timeline for Brand Pages.

Marketers might blame it on a clash of personalities or a personal grudge. But often personality isn’t the problem; it’s performance. And marketers can address these issues head on.