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Part of the Path of the Blue Eye Project, Living the Path is a global online community for health marketing communications professionals. Consultants, executives, students, journalists, social marketers and others are welcome. Educate yourself, share knowledge and more!

Legal & Privacy Issues

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Consumers Concerned About Personalized Search Results - eMarketer

http://www.emarketer.com

Search and social media are becoming more interconnected, particularly as Google works to integrate social media content into its search results.

In January 2012, Google announced that, as of March 1, 2012, search results on Google.com will incorporate content from users’ Google+ social network, highlighting links, photos and comments from Google+ within search results. This has led to some concern from users, particularly about privacy.

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Submitted by jaymeh 7 hours 22 min ago – Made popular 7 hours 22 min ago
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Pfizer announces birth-control recall

http://www.healthcarecommunication.com

To say that some women of childbearing age got a bit concerned this week is probably an understatement.

Imagine what it must be like to be on a drug that’s supposed to prevent unplanned pregnancies and to learn that, gee, your package may have placebo pills placed where the active ingredients belong. Anyone who has ever been a day or two late when they weren’t expecting to be a parent can tell you the panic that sets in when you realize, “Ack! I might have a kid!”

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Submitted by jaymeh 4 days 4 hours ago – Made popular 4 days 4 hours ago
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Susan G. Komen Top Officials Resign As Backlash Gains Steam

http://www.huffingtonpost.com

Komen has faced an increasing amount of pressure from the public, women's health groups, lawmakers and even some of its own regional affiliates to reverse the decision and continue its five-year partnership with Planned Parenthood. The $600,000 that Komen donated annually to the organization provided underserved women with free and low-cost breast exams.

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Submitted by jaymeh 5 days 56 min ago – Made popular 5 days 56 min ago
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Pharma: What do you think of the new draft FDA guidelines? | Articles

http://www.healthcarecommunication.com

The FDA has released a long-awaited draft of guidelines for how pharma and medical device companies can properly use "emerging electronic media" (social media marketing and communications) when discussing off-label uses of drugs and devices. And while this is not a comprehensive set of social media guidelines, it's a great start and according to the FDA, the "first of many planned guidance initiatives."

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Submitted by jaymeh 1 week 6 hours ago – Made popular 1 week 6 hours ago
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What Are the Obstacles to Digital Health Records? - Health Blog - WSJ

http://blogs.wsj.com

What’s standing in the way of the wider spread of health IT?

Plenty of things, according to a new report from the Bipartisan Policy Center. The report says boosting use of electronic medical records and other health IT “enjoys bipartisan support.” It’s also being pushed by billions of dollars in government incentives.

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Submitted by jaymeh 1 week 1 day ago – Made popular 1 week 1 day ago
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Women and the Affordable Care Act Fact Sheets | HealthCare.gov

http://www.healthcare.gov

Women have unique health care needs, and often make health care decisions for their families. The law offers important benefits for women and their families.

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Submitted by jaymeh 1 week 4 days ago – Made popular 1 week 4 days ago
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HPV Vaccine Victim Sues Merck | Gardasil Dangers

http://articles.mercola.com

A class-action lawsuit has been filed in Australia against drug maker Merck by a young woman who suffered autoimmune and neurological health problems following injections with the HPV vaccine, Gardasil.

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Submitted by jaymeh 1 week 5 days ago – Made popular 1 week 5 days ago
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What Marketers Should Learn From Internet Industry's Anti-SOPA Campaign | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

http://adage.com

In case you missed it, January 18 was Internetageddon, the day some sites big (Wikipedia) and small went dark in protests over the Stop Online Piracy Act. By the end of the day, headlines spoke of sweet success: Sunk! How Hollywood Lost the PR Battle Over SOPA.

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Submitted by jaymeh 1 week 6 days ago – Made popular 1 week 6 days ago
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Concierge Medicine vs. Patient-Centered Medical Homes: Can Better Access to Care Help Reduce Health Care Costs? | Healthland | TIME.com

http://healthland.time.com

Health care access — as measured by the ease and timeliness with which people obtain medical services — is a key indicator of quality of care. Some people have high-quality care, with round-the-clock access to doctors. Others don’t, waiting months for an appointment, resorting to Google for medical advice and the ER for primary care. In other words, having an insurance card or even a doctor doesn’t mean you have good access to health care.

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Submitted by jaymeh 2 weeks 11 min ago – Made popular 2 weeks 11 min ago
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How Marketers Can Manage the Privacy Problem - eMarketer

http://www.emarketer.com

Digital privacy involves three main stakeholders: consumers, the government and the advertising industry. Consumers are increasingly concerned about their privacy. Government entities in the US and elsewhere are looking to temper that anxiety through laws, regulations and pressure on the digital ad ecosystem.

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Submitted by jaymeh 2 weeks 5 hours ago – Made popular 2 weeks 5 hours ago