For my first profile, I am delighted to link up with Fard Johnmar, Founder of the Path of the Blue Eye – a relatively new global initiative, which is already establishing itself as an important networking tool and information resource for healthcare communications professionals like me. Without further ado, I will pass you over to Fard to explain what the Path of the Blue Eye Project is all about and to answer some of the questions you may have...

We're living through one of the most dynamic periods in healthcare in our collective history. Earlier this year, Dr. Farzad Mostashari, the national coordinator of health IT, highlighted how the web, data and epatients are poised to revolutionize healthcare. The Internet is shaping healthcare in many ways, from the quantified self movement to participatory medicine, and even through the threat of a new "data divide" driven by unequal access to information, algorithmic and processing power.

"Mobile health is not about healthcare and mobile phones; I think that's a misconception. It's healthcare that is available anytime, anywhere, wherever you need it, whenever you need it. It's healthcare that can be accessed by whatever you have, be it your mobile phone, be it your television, your radio, or your iPod. That's the kind of healthcare that we are talking about."

What every mother wants for Mother’s Day: healthy children. A free mobile service called Text4Baby sends breaking health information to new and expecting mothers.

No more ifs, ands or butts about the claims that Skechers USA made for its goofy-looking toning shoes.