Asian-Americans are avid users of new devices and are among the first to buy tablets and ereaders. They join US Hispanics on the top rungs of the technology early-adoption ladder.

eMarketer’s estimate of US tablet users shows that 14.4% of Asians have used tablets monthly this year, vs. 12.6% of Hispanics and just over 10% of blacks and whites. The gap will narrow as the years pass, but it will take until 2014 for whites in the US to reach the same tablets penetration level as Asian-Americans.

As Facebook,You-Tube, Twitter, internet blogging, and others have taken hold of social networking, health professionals like everybody else have set up their personal accounts and logged on. The benefitsare enormous but there are some pitfalls too. Doctors, medical students, nurses and other health professionals need to be cautious about what they post and how it may be perceived by others – especially in professional circles. What goes up on the web stays on the web and is visible, hard evidence that could be used against you.

Top app categories included social networking, games, entertainment and the weather. Other popular categories were music, news, lifestyle and health and fitness. Noteworthy for healthcare marketers, roughly half of the moms surveyed by Mom Central reported downloading health- and fitness-related apps.

When will Black women's health matter? In a country where Black women are likely to have less access to health care, have higher incidence of chronic illness and injury, and in which at least 17 percent are uninsured, it is little wonder that some are driven to abortion out of desperation.

Men and women use social media differently, according to Empathica, a customer interaction consultancy which specializes in retail clients. Empathic’s survey found more men citing looking for information as a primary goal (36%) than women (28%) when interacting with a retail brand through social channels. But the gender split among those looking to stretch their budgets was far greater: 47% of women say searching for coupons and promotions is their primary use, compared with 33% of men.