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Cause Marketing

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Komen drops decision to cut Planned Parenthood funding

http://content.usatoday.com

The Susan G. Komen Foundation has reversed its decision to cut funding for Planned Parenthood and apologized "to the American public," the Associated Press reports.

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Submitted by jaymeh 4 days 5 hours ago – Made popular 4 days 5 hours ago
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What Marketers Should Learn From Internet Industry's Anti-SOPA Campaign | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

http://adage.com

In case you missed it, January 18 was Internetageddon, the day some sites big (Wikipedia) and small went dark in protests over the Stop Online Piracy Act. By the end of the day, headlines spoke of sweet success: Sunk! How Hollywood Lost the PR Battle Over SOPA.

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Submitted by jaymeh 1 week 6 days ago – Made popular 1 week 6 days ago
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Text4Baby: Maternal Health Messages Via SMS | MobileActive.org

http://mobileactive.org

Where can a pregnant woman find low-cost prenatal care in her area? How should she position a car seatbelt to best protect herself and her baby? Should she get a flu shot? During pregnancy, expectant mothers can have lots of questions; Text4Baby seeks to keep pregnant women informed about pregnancy issues through regular SMS updates sent to their mobile phones.

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Submitted by jaymeh 3 weeks 5 days ago – Made popular 3 weeks 5 days ago
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As Smartphones Get Smarter, You May Get Healthier: How mHealth Can Bring Cheaper Health Care To All | Fast Company

http://www.fastcompany.com

The average auto refractor--that clunky-looking device eye doctors use to pinpoint your prescription--weighs about 40 pounds, costs $10,000, and is virtually impossible to find in a rural village in the developing world. As a result, some half a billion people are living with vision problems, which make it tough to read and work.

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Submitted by jaymeh 4 weeks 23 hours ago – Made popular 4 weeks 23 hours ago
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FDA Appeals Block on Cigarette Warning Labels - ABC News

http://abcnews.go.com

The U.S. Food and Drug Administration has appealed a federal judge's order that blocked graphic warnings about the dangers of smoking on cigarette packages.

In November, U.S. District Judge Richard Leon ruled that cigarette companies would likely win their battle against the FDA's mandatory requirement that graphic images of cigarette-induced diseases and death by smoking would be displayed on the top half of the pack. Leon said the images went too far.

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Submitted by jaymeh 9 weeks 5 days ago – Made popular 9 weeks 5 days ago
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Amit Gupta and the South Asian Bone Marrow Deficit - Lifestyle - GOOD

http://www.good.is

Amit Gupta needs a bone marrow transplant.

When the 32-year-old Indian-American tech entrepreneur was diagnosed with acute myeloid leukemia last month, he extended a call for help. Gupta’s tech cred—he started launching web startups while still in college—ensured that his message swept across social media platforms. But Gupta is now battling more than cancer: Because he is South Asian, the people most likely to match his bone marrow are among the least likely to give it up.

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Submitted by jaymeh 9 weeks 5 days ago – Made popular 9 weeks 5 days ago
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Sanofi education campaign aims to combat kid vax fears - Medical Marketing and Media

http://www.mmm-online.com

Sanofi Pasteur launched an education campaign aimed at blunting increasing skepticism of childhood vaccinations.

Dubbed ImmYounity, the effort features a new website, vaccines.com, outfitted with lots of highly visual and easily shareable factoids, FAQs and other educational materials, along with brochures for use by healthcare providers. It's all pretty run of the mill stuff, but the context – increasing doubts about the benefits and safety of childhood vaccines among parents – is alarming.

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Submitted by jaymeh 10 weeks 5 hours ago – Made popular 10 weeks 5 hours ago
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U.S. judge blocks graphic cigarette warnings | Reuters

http://www.reuters.com

A federal judge blocked a U.S. rule requiring tobacco companies to display graphic images on cigarette packs, such as a man exhaling cigarette smoke through a hole in his throat.

U.S. District Judge Richard Leon sided on Monday with tobacco companies and granted a temporary injunction, saying they would likely prevail in their lawsuit challenging the requirement as unconstitutional because it compels speech in violation of the First Amendment.

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Submitted by jaymeh 13 weeks 1 min ago – Made popular 13 weeks 1 min ago
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Getting Patients to Care About Their Care - Health Blog - WSJ

http://blogs.wsj.com

Are Americans ready to take up the cause of better-quality health care?

A new campaign, Care About Your Care, aims to get consumers fired up about the growing body of research that shows that health care in the U.S. is uneven at best and wasteful at worst. Studies in recent years have concluded that Americans get recommended care such as immunizations and cancer screenings only 55% of the time, and that about 30% of the U.S. health-care dollar is spent on products and services that don’t improve health, such as unnecessary X-rays.

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Submitted by jaymeh 21 weeks 1 day ago – Made popular 21 weeks 1 day ago
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On Social Marketing and Social Change: Can Social Marketing Revitalize Communities?

http://socialmarketing.blogs.com

The White House Neighborhood Revitalization Initiative Report (pdf; July 2011) summarizes the knowledge and experience base for building neighborhoods of opportunity. These neighborhoods are described as ones in which improved educational and developmental, commercial, recreational, physical and social assets are sustained by local leadership and lead to improved well-being and community quality-of-life.

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Submitted by jaymeh 21 weeks 5 days ago – Made popular 21 weeks 5 days ago