After Susan G. Komen for the Cure's controversial decision several weeks ago to cut funding to Planned Parenthood, and the subsequent reversal of that decision, the cancer charity has hired a consulting firm that specializes in messaging strategy to essentially ask its donors: Do we still owe you an apology?
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Susan G. Komen Hires Consulting Firm To Assess Damage To Reputation

Pink Collar Crimes: Lessons from the Komen Controversy - Women's Health - InsidersHealth.com
Thanks to the recent media storm, we’ve all caught at least wind of (at most, debris from) the debacle with the Susan G. Komen Foundation. In brief, the cancer fundraising organization was prepped to pull $700,000 in grants from Planned Parenthood, the controversial reproductive and sexual healthcare provider, despite a longstanding relationship between the factions. Susan G. Komen promotes breast cancer awareness; Planned Parenthood provides breast cancer screenings-- it was a practical union of resources.
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Komen drops decision to cut Planned Parenthood funding
The Susan G. Komen Foundation has reversed its decision to cut funding for Planned Parenthood and apologized "to the American public," the Associated Press reports.
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What Marketers Should Learn From Internet Industry's Anti-SOPA Campaign | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age
In case you missed it, January 18 was Internetageddon, the day some sites big (Wikipedia) and small went dark in protests over the Stop Online Piracy Act. By the end of the day, headlines spoke of sweet success: Sunk! How Hollywood Lost the PR Battle Over SOPA.
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Text4Baby: Maternal Health Messages Via SMS | MobileActive.org
Where can a pregnant woman find low-cost prenatal care in her area? How should she position a car seatbelt to best protect herself and her baby? Should she get a flu shot? During pregnancy, expectant mothers can have lots of questions; Text4Baby seeks to keep pregnant women informed about pregnancy issues through regular SMS updates sent to their mobile phones.
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As Smartphones Get Smarter, You May Get Healthier: How mHealth Can Bring Cheaper Health Care To All | Fast Company
The average auto refractor--that clunky-looking device eye doctors use to pinpoint your prescription--weighs about 40 pounds, costs $10,000, and is virtually impossible to find in a rural village in the developing world. As a result, some half a billion people are living with vision problems, which make it tough to read and work.
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FDA Appeals Block on Cigarette Warning Labels - ABC News
The U.S. Food and Drug Administration has appealed a federal judge's order that blocked graphic warnings about the dangers of smoking on cigarette packages.
In November, U.S. District Judge Richard Leon ruled that cigarette companies would likely win their battle against the FDA's mandatory requirement that graphic images of cigarette-induced diseases and death by smoking would be displayed on the top half of the pack. Leon said the images went too far.
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Amit Gupta and the South Asian Bone Marrow Deficit - Lifestyle - GOOD
Amit Gupta needs a bone marrow transplant.
When the 32-year-old Indian-American tech entrepreneur was diagnosed with acute myeloid leukemia last month, he extended a call for help. Gupta’s tech cred—he started launching web startups while still in college—ensured that his message swept across social media platforms. But Gupta is now battling more than cancer: Because he is South Asian, the people most likely to match his bone marrow are among the least likely to give it up.
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Sanofi education campaign aims to combat kid vax fears - Medical Marketing and Media
Sanofi Pasteur launched an education campaign aimed at blunting increasing skepticism of childhood vaccinations.
Dubbed ImmYounity, the effort features a new website, vaccines.com, outfitted with lots of highly visual and easily shareable factoids, FAQs and other educational materials, along with brochures for use by healthcare providers. It's all pretty run of the mill stuff, but the context – increasing doubts about the benefits and safety of childhood vaccines among parents – is alarming.
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U.S. judge blocks graphic cigarette warnings | Reuters
A federal judge blocked a U.S. rule requiring tobacco companies to display graphic images on cigarette packs, such as a man exhaling cigarette smoke through a hole in his throat.
U.S. District Judge Richard Leon sided on Monday with tobacco companies and granted a temporary injunction, saying they would likely prevail in their lawsuit challenging the requirement as unconstitutional because it compels speech in violation of the First Amendment.
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