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As Facebook,You-Tube, Twitter, internet blogging, and others have taken hold of social networking, health professionals like everybody else have set up their personal accounts and logged on. The benefitsare enormous but there are some pitfalls too. Doctors, medical students, nurses and other health professionals need to be cautious about what they post and how it may be perceived by others – especially in professional circles. What goes up on the web stays on the web and is visible, hard evidence that could be used against you.