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Home » About » Cause Marketing » Sanofi education campaign aims to combat kid vax fears - Medical Marketing and Media
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Sanofi education campaign aims to combat kid vax fears - Medical Marketing and Media

http://www.mmm-online.com – PrintPrint

Sanofi Pasteur launched an education campaign aimed at blunting increasing skepticism of childhood vaccinations.

Dubbed ImmYounity, the effort features a new website, vaccines.com, outfitted with lots of highly visual and easily shareable factoids, FAQs and other educational materials, along with brochures for use by healthcare providers. It's all pretty run of the mill stuff, but the context – increasing doubts about the benefits and safety of childhood vaccines among parents – is alarming.

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jaymeh's picture
Submitted by jaymeh 24 weeks 5 days ago – Made popular 24 weeks 5 days ago
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