According to the latest report by Juniper Research, a burgeoning market for healthcare peripherals and increasing smartphone processing power will result in the number of patients monitored by mobile networks to rise to 3 million by 2016. Using a smartphone as a hub, remote patient monitoring will also lower the cost of mHealth services by reducing the need for costly tailored devices.

In every pharmaceutical television commercial there's the bit at the end while a voiceover intones a litany of potential side effects and drug warnings likely to startle anyone thinking of taking it. Of course, that's when the video usually takes in an intimate hug on a
sailboat or a walk in the woods with a golden lab. And millions of people in the audience apparently are more tuned in to the pictures
than the cautionary message inserted into the promo.

The Susan G. Komen Foundation has reversed its decision to cut funding for Planned Parenthood and apologized "to the American public," the Associated Press reports.

If you've missed the story that's all over the news, the Susan G. Komen For The Cure organization has got itself into a PR nightmare. Most of us in the USA and many parts of the world are probably aware of the Komen organization. It is a major force in efforts to raise funds for research into a cure for breast cancer and has made the now ubiquitous "pink ribbon" a powerful symbol. My wife and I have donated to Komen and run in multiple Komen-sponsored races and walks, even before my wife wound up fighting breast cancer.

In a few short years, millennials—consumers currently ages 18 to 34—will account for a sizeable portion of US purchase decision-makers. Yet Bazaarvoice found these digital natives are already using and creating online content to recommend or dissuade friends, family and anonymous site-visitors from a brand, product or service.