Mobile health apps hold great potential but research associating behavior change with apps is in its infancy, with no causal study to date.
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Can a Mobile App Change Your Health Behavior?

Could a Facebook for Doctors Improve Your Care?
Your accountant can email a specialist for advice about a specific issue in your tax return. Your doctor, however, doesn’t necessarily have the same access to easy collaboration. There may, however, be a Facebook-like solution in the wings.
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Digital tops Traditional in Healthcare Marketing :: Nicola Ziady
Two-thirds of hospital marketers say Facebook is an effective social media channel. Among large hospitals, 40% say online will be the core focus of marketing by 2013. Almost 80% of hospitals will invest in mobile health in the next 2 years.
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Few SMS health applications have been evaluated | mobihealthnews
The Journal of Medical Internet Research recently published a research paper called, SMS Applications for Disease Prevention in Developing Countries, that found while there have been many text message-powered health initiatives, very few of them have been sufficiently evaluated.
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Hospitals Mine Patient Data To Create Tailored Marketing Campaigns - iHealthBeat
Hospitals increasingly are mining patients' health and financial records to market specialty services such as cancer, cardiac and orthopedic care to a targeted group of individuals, Kaiser Health News/USA Today reports.
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Consumers Concerned About Personalized Search Results - eMarketer
Search and social media are becoming more interconnected, particularly as Google works to integrate social media content into its search results.
In January 2012, Google announced that, as of March 1, 2012, search results on Google.com will incorporate content from users’ Google+ social network, highlighting links, photos and comments from Google+ within search results. This has led to some concern from users, particularly about privacy.
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Why we need to go from e-patient to i-patient
I found a recent Associated Press article on an aspect of the new health care law that many of us may have overlooked. It requires consumer-friendly summaries of what insurance plans cover, a provision that now seems to be at risk. The insurance industry is up in arms about implementation costs and added regulatory burdens. (There’s a good story at NPR, which includes a link to an example of what the language would look like.)
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GOOD Maker Winner: Text Messages Boost Immunizations and Save Lives in India - News - GOOD
In Kurnool, a bustling urban center in southern India, more than 500 parents will receive critical vaccination alerts for their newborns via text message thanks to the tech entrepreneurs at Medic Mobile. The global nonprofit, which creates open-source tools to support health workers and the communities they serve, piloted the SMS-based system with a $5,000 grant from the Gates Foundation as part of last year's GOOD Vaccine Challenge calling for ideas to improve vaccine awareness and access.
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PRxSPECTIVES - Looking at Pharma PR from a Different Perspective
I think Mike Tyson said it best when he stated, “Everyone has a strategy… until they get hit.” The Susan G. Komen Foundation for the Cure definitely got “hit” in the days following the announcement of their break-up with Planned Parenthood, but in retrospect, one has to wonder if they really had a strategy.
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Texting helps with at-risk pregnancies, Partners plans to expand program - FierceMobileHealthcare
Sending supportive text messages to moms-to-be, both during and after birth, can improve patients' prenatal and postpartum care, according to a study conducted by Partners Health in Boston, and just published in the journal The Female Patient.
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