Logo
Part of the Path of the Blue Eye Project, Living the Path is a global online community for health marketing communications professionals. Consultants, executives, students, journalists, social marketers and others are welcome. Educate yourself, share knowledge and more!

Published News Articles & Blog Posts - Mobile Marketing

1

HealthCare Access Through Mobile Technology | HealthWorks Collective

http://healthworkscollective.com

"Mobile health is not about healthcare and mobile phones; I think that's a misconception. It's healthcare that is available anytime, anywhere, wherever you need it, whenever you need it. It's healthcare that can be accessed by whatever you have, be it your mobile phone, be it your television, your radio, or your iPod. That's the kind of healthcare that we are talking about."

Read more »
jaymeh's picture
Submitted by jaymeh 2 days 23 hours ago – Made popular 2 days 23 hours ago
1

Text4Baby Mobile Services Gives New Moms Health Updates

http://mashable.com

What every mother wants for Mother’s Day: healthy children. A free mobile service called Text4Baby sends breaking health information to new and expecting mothers.

Read more »
jaymeh's picture
Submitted by jaymeh 3 days 20 hours ago – Made popular 3 days 20 hours ago
1

The Rise of the Imagesphere: The Web's Next Big Thing

http://www.slideshare.net

This presentation focuses on the rise of the imagesphere, or the visual Web led by social networks like Pinterest and increasingly interactive imagery.

Read more »
fjohnmar's picture
Submitted by fjohnmar 4 days 22 hours ago – Made popular 4 days 22 hours ago
1

Does IBMs new patent spell trouble for health apps? | mobihealthnews

http://mobihealthnews.com

About 12 years ago engineers at IBM began to sketch out an idea for a weight loss application that rewarded employees for eating healthy food, according to a recent report in the New York Times. The article follows the story of the patent IBM secured late last year for this long-awaited healthy eating rewards application.

Read more »
jaymeh's picture
Submitted by jaymeh 5 days 44 min ago – Made popular 5 days 44 min ago
1

Tablets Set To Outpace Smartphone Online Traffic

http://www.mediapost.com

The share of Web site traffic on tablets grew more than 300% in the past year, according to research released Tuesday. Tablets' share of Web site traffic will exceed smartphone traffic by early 2013, reaching 10% of total Web site traffic in 2014.

Read more »
fjohnmar's picture
Submitted by fjohnmar 5 days 1 hour ago – Made popular 5 days 1 hour ago
1

Diabetes App Boosts Teens' Glucose Control Performance

http://www.fiercemobilehealthcare.com

Teenagers using a new diabetes management app called Bant measured their glucose levels 50 percent more often than teens who didn't, according to a new study in the Journal of Medical Internet Research (JMIR).

Read more »
fjohnmar's picture
Submitted by fjohnmar 5 days 21 hours ago – Made popular 5 days 21 hours ago
1

Debate: Can mobile apps achieve what pills can't? - FierceMobileHealthcare

http://www.fiercemobilehealthcare.com

In a pair of point-counterpoint articles at Forbes, contributors Dave Chase and David Shaywitz face off on the question of whether mobile apps could someday be more effective than prescription drugs--a response to health app company Happtique's plans to build a platform for physicians to "prescribe" apps to their patients.

Read more »
jaymeh's picture
Submitted by jaymeh 5 days 21 hours ago – Made popular 5 days 21 hours ago
1

Mobile Now Accounts for 10% of all Internet Usage Worldwide

http://thenextweb.com

Mobile now accounts for 10 percent of all Internet usage worldwide, after the rise in demand and ownership of smartphones and tablets saw the proportional use of the mobile Web more than double over the last 18 months.

Read more »
jaymeh's picture
Submitted by jaymeh 6 days 17 min ago – Made popular 6 days 17 min ago
1

Rock Health Report: Why Personalized Health is Not Just for Pharma

http://rockhealth.com

Personalized medicine frequently refers to the incorporation of genomic and molecular profiling data into pharmaceutical treatment of diseases such as cancer. But personalization is a market trend that is applicable beyond medical treatment of disease: it is a model that can be applied to a broad range of consumer health products and services, and companies–from Fortune 500s to startups–are taking notice. Rock Health looks at this trend more closely in its most recent Rock Report, Taking Health Personally: Personalization as a Consumer Health Trend.

Read more »
fjohnmar's picture
Submitted by fjohnmar 6 days 23 hours ago – Made popular 6 days 23 hours ago
1

Smartphones Are Mom's New Babysitter - eMarketer

http://www.emarketer.com

Mobile devices are increasingly used as a mother’s helper when her kids are bored. Research shows that moms, anxious to keep their offspring quiet and occupied, share their smartphones with children as young as age 1.

Read more »
jaymeh's picture
Submitted by jaymeh 1 week 5 days ago – Made popular 1 week 5 days ago