As a patient who was asked to speak at the Association of Health Care Journalists 2012 conference, I felt a bit covert. I wasn’t in a “backless gown,” rolling my IV pole down the hall of some hospital’s cardiac care unit. I wore an official lanyard and badge and mixed among health care journalists, yet I felt more like a dugout mom than savvy reporter.
Read more »Published News Articles & Blog Posts - Traditional Marketing
Health care journalists have tendencies similar to those of doctors

Buyers Of Hyped Skechers 'Toning Shoes' Can Get Refunds : Shots - Health Blog : NPR
No more ifs, ands or butts about the claims that Skechers USA made for its goofy-looking toning shoes.
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How pharma ignores the news (an example) | World of DTC Marketing.com
Pradaxa is progress but conduct a search for Pradaxa on Google and right on top in the paid search are two ads for law firms recruiting patients to sue fBoehringer Ingelheim because of side effects. Considering that almost 90% of people looking for health information via a search engine you would think that BI would at least try and address the issue but like most pharma companies they are ignoring this damaging online advertising.
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Revenue-Driven Surgery Drives Patients Home Too Early :: University Communications Newsdesk, University of Maryland
Revenue-driven surgery and poor planning drive some surgical patients home too early, concludes a pair of logistical studies conducted by researchers at the University of Maryland's Robert H. Smith School of Business.
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Improve the doctor-patient relationship | Communicating with patients
I doubt in 1964 Bob Dylan was forecasting the current landscape of modern medicine but I believe his lyrics tie closely to the changes we are seeing today with the doctor patient relationship. Mr. Dylan speaks of the water rising and sang “you better start
swimming or sink like a stone, for the times they are a changing.”

Rock Health Report: Why Personalized Health is Not Just for Pharma
Personalized medicine frequently refers to the incorporation of genomic and molecular profiling data into pharmaceutical treatment of diseases such as cancer. But personalization is a market trend that is applicable beyond medical treatment of disease: it is a model that can be applied to a broad range of consumer health products and services, and companies–from Fortune 500s to startups–are taking notice. Rock Health looks at this trend more closely in its most recent Rock Report, Taking Health Personally: Personalization as a Consumer Health Trend.
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Drug policy, prohibition and public health | Toby Seddon
Drug policy campaigners often call for policy to be re-oriented towards public health, as a more progressive and constructive approach than the criminalising strategy of prohibition. The broad thrust of this type of call is that we should be more concerned about helping sick people, preventing the spread of disease and enhancing well-being, rather than punishing individuals for supposed moral transgressions. On the face of it, who could argue against that?
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Majority of adults think children should be protected from tobacco marketing - UK Politics - UK - The Independent
The vast majority of UK adults [84 per cent] think children should be protected from marketing by tobacco companies, according to new research by Cancer Research UK.
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Peace Corps Volunteers Celebrate Mother's Day; Support Maternal Health Projects Around the World | News Releases & Statements | Media | Resources | Peace Corps
In recognition of Mother’s Day, Peace Corps volunteers worldwide are engaging in projects to improve maternal health, educate new mothers and support women and children. Volunteers regularly serve in maternity clinics, teach nutrition to new and expecting mother’s and provide information to keep families healthy.
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More than half of patients consider budget before making medical visits - amednews.com
The single father of three hadn’t been in to see Rob Danoff, DO, a family physician in Philadelphia, for a while, despite having come to him regularly for years. Dr. Danoff called him. And called again. After several attempts, he found out that the man had lost his job and was prioritizing care for his children while putting off his own as a money-saving strategy.
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