For my first profile, I am delighted to link up with Fard Johnmar, Founder of the Path of the Blue Eye – a relatively new global initiative, which is already establishing itself as an important networking tool and information resource for healthcare communications professionals like me. Without further ado, I will pass you over to Fard to explain what the Path of the Blue Eye Project is all about and to answer some of the questions you may have...

While 77 percent of consumers post about products, 67 percent of businesses have no means of measuring what is being said, and less than one in 20 have any insight into the sentiment of what is being said. This is both a huge threat and a massive lost opportunity. Not only are companies running the risk of losing customers by not addressing their issues shared online, but they are also walking past the opportunity to capitalize on positive comments made on the social web

The future of TV is much more than social, it’s a multi-screen experience that takes design. Often, producers, broadcast and movie marketers and brands alike underestimate the role social media plays as consumers watch, share, and interact. Whether its watching movies, TV shows or listening to music, consumers will have at least one-to-two other devices in grasp or within reach.

This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now. Maybe this is the reason General Motors went "mental" and pulled its Facebook ad budget. Digital marketing is confusing—really confusing—as this insane graphic shows (below). Trying to navigate through the various new social media categories, blogs, sharing sites, and social media firms is an absolute mess.

Social media has become an integral part of the medical devices industry and is a powerful market research tool, used both by internal and competitors' employees, according to a new survey.