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Minorities See Social Networking as Cause Aid

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Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to [pdf] a study based on data collected in late 2010 by Georgetown University’s Center for Social Impact Communication and Ogilvy Public Relations Worldwide. Results of “Dynamics of Cause Engagement” indicate 65% of Hispanics and African-Americans strongly or somewhat agree that online social networking sites increase the visibility of causes, 8% higher than the 60% of Caucasians who agree.

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Submitted by jaymeh 50 weeks 2 days ago – Made popular 50 weeks 2 days ago