Logo
Part of the Path of the Blue Eye Project, Living the Path is a global online community for health marketing communications professionals. Consultants, executives, students, journalists, social marketers and others are welcome. Educate yourself, share knowledge and more!
1

Inconsistency, Lack of Knowledge and Incorrect Assumptions Plague Health Multicultural Marketing Efforts

http://www.mmm-online.com PrintPrint

Most clients now have multicultural marketing on their agendas. Challenges, including underfunding and a “pilot market mentality” can alienate audiences when programs are dropped after two or three years.

Read »
fjohnmar's picture
Submitted by fjohnmar 1 year 47 weeks ago – Made popular 1 year 47 weeks ago