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Published News Articles & Blog Posts - Mobile Marketing

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Juniper Research: There will be 3 million mHealth remote monitoring users by 2016

http://www.intomobile.com

According to the latest report by Juniper Research, a burgeoning market for healthcare peripherals and increasing smartphone processing power will result in the number of patients monitored by mobile networks to rise to 3 million by 2016. Using a smartphone as a hub, remote patient monitoring will also lower the cost of mHealth services by reducing the need for costly tailored devices.

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Submitted by jaymeh 1 day 4 hours ago – Made popular 1 day 4 hours ago
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Physicians in Australia set to launch academic journal focused on mHealth

http://www.imedicalapps.com

One of the criticisms we often hear about mHealth in general is a general absence of data that validates the emerging devices and systems that are being pitched as transformative.

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Submitted by jaymeh 3 days 9 hours ago – Made popular 3 days 9 hours ago
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Aetna's dentists get iPads to help patients stop smoking | mobihealthnews

http://mobihealthnews.com

Aetna is set to begin a trial program that equips New York City-area dentists with iPads to help them better educate their patients about tobacco use in an effort to curb smoking. The trial program includes a clinical decision support system (CDSS) that is built on a medical knowledge base, patient data, and decision support technology that provides dentists with personally targeted advice for each patient.

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Submitted by jaymeh 4 days 3 hours ago – Made popular 4 days 3 hours ago
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mHealth Regulatory Coalition Asks FDA to Revamp and Republish 2nd Draft of mHealth App Guidelines | mHealthWatch

http://mhealthwatch.com

The mHealth Regulatory Coalition (MRC), who has been very vocal in terms of the guidelines being proposed for mobile medical apps, has asked the FDA to revamp and republish its proposed guidelines — but as a second draft instead of finalized regulation.

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Submitted by jaymeh 5 days 1 hour ago – Made popular 5 days 1 hour ago
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US Mobile Ad Spending Soars Past Expectations - eMarketer

http://www.emarketer.com

The US mobile advertising market is growing far faster than expected, driven by the rapid ascension of Google’s mobile search advertising business, advertisers’ growing attraction to display inventory on tablet and smartphone devices, and the growing roster of mobile ad networks such as Google’s AdMob, Apple’s iAd and Millennial Media.

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Submitted by jaymeh 1 week 2 days ago – Made popular 1 week 2 days ago
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West Wireless Health Institute studies Sense4Baby impact in Mexico | mobihealthnews

http://mobihealthnews.com

The West Wireless Health Institute (WWHI) and the Carlos Slim Health Institute (CSHI) kicked off a research study in Mexico that aims to track the impact mobile health and connected devices have on maternal health in the state of Yucatan in Mexico. The technologies used in the study are part of a “Wireless Pregnancy Remote Monitoring Kit,” developed by WWHI and CSHI.

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Submitted by jaymeh 1 week 3 days ago – Made popular 1 week 3 days ago
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Kaiser goes mobile with 9 million strong | Healthcare IT News

http://www.healthcareitnews.com

Nine million Kaiser Permanente patients can now access their own medical information anywhere in the world on mobile devices through a mobile-optimized website, Kaiser executives announced today.

Kaiser Permanente has released a new app for Android devices, and users of other mobile devices, including the iPhone. The app provides full access to the patient information that resides on the Kaiser Permanente health record system with the mobile-optimized version of kp.org.

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Submitted by jaymeh 1 week 4 days ago – Made popular 1 week 4 days ago
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Study Finds Americans Are Increasingly Willing to Pay for mHealth Services | mHealthWatch

http://mhealthwatch.com

mHealth is quickly becoming an attractive field to the American people.

Approximately 80% of respondents in a new IBM research survey reveal a willingness to pay upwards of $100 for a “medical device that monitors their vital signs.”

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Submitted by jaymeh 1 week 5 days ago – Made popular 1 week 5 days ago
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Study: Mobile Access to Health Data Rose 125 Percent in 2011 | mHealthWatch

http://mhealthwatch.com

On January 16, 2012, a comScore Data Gem blog post announced that the number of people using their mobile phones to access health-related information has grown by 125 percent in 2011.

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Submitted by jaymeh 1 week 5 days ago – Made popular 1 week 5 days ago
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What innovative use of QR codes have you seen in healthcare? | pharmaphorum

http://www.pharmaphorum.com

QR what? Reading this in a recent email from a friend of mine who I have always thought to be super switched on to high-tech and is a Psych. PhD and TV star no less – I thought I’d try and de-mystify the area.

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Submitted by jaymeh 2 weeks 1 day ago – Made popular 2 weeks 1 day ago