Print

In some ways, the Internet’s evolution is akin to that of a particularly efficient virus: RSS feeds, Digg, Twitter, Google Buzz. Now the next step appears to have arrived, courtesy of the ad agencies of the world. Imagine a Twitter feed tailored to specific therapy areas, packaged in a creative, engaging design. That’s what digital firm Zemoga and inVentive’s Palio teamed up to create with their Health Tweeder, a part of their joint-venture Pixels and Pills blog; and what newly-formed Razorfish Health has in their Health Conversation.