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One critical observation is that you don’t need a complex social media monitoring solution to keep track of the activities that require the most engagement. In fact, all but the three lowest can be done simply and easily and are likely already monitored. For example, when someone writes, calls or emails you, I’m assuming that someone at your company monitors all of that. To see if someone publishes something about your brand, you’ll cover 95% of what’s out there with a simple Google Alert and you can check MedWatch periodically to see which new events have been reported.