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Home » About » Marketing Strategy » 1 in 3 Marketers Say Online Metrics Don't Quantify Financial Impact
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1 in 3 Marketers Say Online Metrics Don't Quantify Financial Impact

http://www.marketingcharts.com – PrintPrint

31% of global marketers say existing digital metrics do not adequately quantify the financial impact of the online tools or channels they measure on their business, according to a survey released in November 2011 by McKinsey.

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Submitted by jaymeh 23 weeks 3 days ago – Made popular 23 weeks 3 days ago
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