For my first profile, I am delighted to link up with Fard Johnmar, Founder of the Path of the Blue Eye – a relatively new global initiative, which is already establishing itself as an important networking tool and information resource for healthcare communications professionals like me. Without further ado, I will pass you over to Fard to explain what the Path of the Blue Eye Project is all about and to answer some of the questions you may have...
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PI PROFILES: The Path of the Blue Eye

Text4Baby Mobile Services Gives New Moms Health Updates
What every mother wants for Mother’s Day: healthy children. A free mobile service called Text4Baby sends breaking health information to new and expecting mothers.
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Apple, the iPhone, and the future of healthcare - Computerworld Blogs
Today's story isn't just about Apple, of course. Other mobile operating systems -- even feature phones -- have a part to play, but with most medical professionals already opting for an iPad above any other tablet, and with the efficiency and cost savings implicit within use of always-connected mobile devices, Apple's walled garden may end up being good for you.
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Infographic: How the Top 50 Nonprofits Do Social Media
I get asked a lot if nonprofits are using social media effectively. After taking a look at the Nonprofit Times list of 100 top nonprofits based on income, the craigconnects team decided to look at who was proactively and effectively utilizing social media in August and September of 2011.
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Buyers Of Hyped Skechers 'Toning Shoes' Can Get Refunds : Shots - Health Blog : NPR
No more ifs, ands or butts about the claims that Skechers USA made for its goofy-looking toning shoes.
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How pharma ignores the news (an example) | World of DTC Marketing.com
Pradaxa is progress but conduct a search for Pradaxa on Google and right on top in the paid search are two ads for law firms recruiting patients to sue fBoehringer Ingelheim because of side effects. Considering that almost 90% of people looking for health information via a search engine you would think that BI would at least try and address the issue but like most pharma companies they are ignoring this damaging online advertising.
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Why Women Rule The Internet | TechCrunch
But here’s a little secret that’s gone unnoticed by most. It’s women. Female users are the unsung heroines behind the most engaging, fastest growing, and most valuable consumer internet and e-commerce companies. Especially when it comes to social and shopping, women rule the Internet.
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Hospital Marketing Journal: A Pinteresting Case for Healthcare Marketing
Pinterest is the hot new social media phenomenon. But will it succeed in the long run? Many believe Pinterest’s unique place in the social media atmosphere will help it succeed, while some critics believe privacy issues might hint at a bumpy road ahead.
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Exclusive: New Google+ Study Reveals Minimal Social Activity, Weak User Engagement | Fast Company
This week, the data analytics firm provided Fast Company with exclusive new insights on Google+. The findings paint a very poor picture of the search giant's social network--a picture of waning interest, weak user engagement, and minimal social activity.
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Infographic: The Digital Lives of American Moms | Nielsen Wire
Moms are at the center of their family’s offline life, so it’s little surprise that they’re also at the center of many of the biggest trends online as well. Whether to look up the latest product reviews or to connect with friends, families, and even brands through social networks, American moms are particularly active and influential online.
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